Wednesday, April 3, 2013

The guidebook industry - Economist

LAST month, just days after the BBC announced the sale of Lonely Planet to a wealthy American investor for an £80m ($121m) loss, Google quietly signed the death sentence for the print publication of Frommer's guidebooks

In an era of pop-up restaurants and 140-character updates, guidebook publishing has suffered hugely. Both business and casual travellers do ever more of their trip research online, where sites like Tripadvisor and Wikivoyage can provide free data quickly and precisely. The resulting decrease in book-buying has been disastrous for the publishers. Frommer's US sales dropped from $34m to $18m between 2006 and 2012. Lonely Planet's dropped from $25m to $18m over the same period. Combine those sales figures with the high costs of research and the guidebook-publishing industry's demise looks certain.