UK mobile advertising grew 148% year-on-year in 2012 to £526m, up from £203m in 2011, as total digital ad spend hit £5bn
The rise of mobile ad spend in the UK
2008: Mobile ad spend £25m (total UK internet spend: £3.3bn)
2009: £37.6m (£3.5bn)
2010: £83m (£4.1bn)
2011: £203m (£4.8bn)
2012: £526m (£5.4bn)
