A clear content proposition and a well thought out channel strategy are key to success, says Bauer Media chief Paul Keenan – and newspapers are mad to give away free content
The payment model may change – from a bundled product, to articles or features; from a magazine all about one subject/passion or lifestyle, to a custom built product, built from multiple magazines designed by the user about everything they are interested in. All options for payment are on the development table – up-front subscription, micropayment or all-you-can-eat flat fees. But to make money from media now, I repeat 'content and context is king'.
