Wednesday, March 6, 2013

Why brands need to avoid the hype surrounding content marketing

For content marketing to succeed, brands need to produce authentic content that clearly resonates with the consumer

This hype has certainly driven demand. A report from Econsultancy this month, surveying more than 800 client-side marketers, found 70% planning to increase their budget for content marketing. In October last year, it found 90% of respondents believing content marketing would increase in importance over the next year. To answer this demand, suddenly you can't move for content marketing experts and agencies.