Wednesday, March 13, 2013

Vevo launches 24-hour digital music channel

Video website hopes to recreate MTV's 1980s heyday with service for internet-connected TVs, tablets and mobiles

Thirty-one years after MTV flickered into life to the sound of the Buggles hit Video Killed the Radio Star, the video website Vevo has launched a 24-hour digital music channel in the US and Canada.

Vevo, the site created by record giants Universal Music and Sony, hopes to recreate MTV's 1980s heyday with the channel, showing a selection of music videos, live concerts and original programming.

The channel will be available on devices plugged into internet-connected televisions, such as the Xbox and Roku set-top box, as well as on Apple iPhones, iPads, Android and Windows mobile handsets.