Friday, March 29, 2013

The new rules of movie trailers - GQ Magazine

It's finally happened: Hollywood has reached Peak Teaser.

Last night, director James Mangold unveiled the first trailer for X-Men prequel-sequel The Wolverine: a six-second video using Twitter's recent spinoff app, Vine. In explanation, he tweeted: "Today 6 sec tweazer. Tomorrow a 20sec tease of the teaser. Then the "complete" teaser drops Wednesday. Teased enough?"