Tuesday, March 26, 2013

Ford India apologises over 'distasteful' adverts

Print ads depicting Silvio Berlusconi and Paris Hilton, which were never used commercially, decried as demeaning to women

The ads, created at the advertising agency JWT India, appeared on the website adsoftheworld.com late on Friday and caused an uproar online. "Ford India Needs to Fire Its Advertising Execs," read a headline on Slate.

JWT advertising's parent company, the British advertising and public relations giant WPP Group, also condemned the ads. "We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group," a statement said.