From biometric sensors to magic mirrors, retailers could be innovating like never before
Bringing the online experience inside the physical store is a new model for retail, and one that some retailers are beginning to adopt. For example, using a tablet to search for a product, without having to browse all the aisles to find it; or being able to read reviews from previous buyers, or get suggestions for related or similar products – all while present in the store itself. Online functions such as varied delivery options, access to a wish list, or an easy checkout process are also becoming available directly from the shop floor.
