Ultra-high-definition technology is on the way (but for now a set to show it will cost you £25,000)
Sony has an 84-inch version retailing at £25,000 and only available in Britain from Harrods. George Michael has reportedly already bought three and a Gulf prince has placed an order for six.
Prices are expected to drop sharply during this year with other Japanese manufacturers developing their own 4K products – LG already has an 84-inch model in Currys at a knock-down £22,000 – as the consumer electronics industry looks for a new sales pitch to follow the launches of HD and 3D television.