Television advertising spend fell by £200m during the summer period, but outdoor ads were boosted by 25%
The big Olympic winner was, as expected, the outdoor advertising sector – including billboards, posters, taxis, buses – which reported an increase in revenues of 25.4% year-on-year in the three months to the end of September 2012 as advertisers flocked to book campaigns across the capital to cash-in on the millions of visitors. This is the largest rise seen in the outdoor sector since 2000.
Television advertising spend tumbled 7.2% year on year over the summer period, more than £200m less than brands spent in the second quarter.
Brands pumped money into TV advertising during Euro 2012 in the second quarter, most notably ITV, but pulled hundreds of millions of spend over the London Olympics as viewers flocked to the ad-free BBC.
