The time has come for content marketing to step out of SEO's shadow. Content should be the focus of a marketing campaign, not a byproduct to trick an algorithm
In November, Patrick Barrett, a former editor of Media Week, said: "It means a brand or corporate entity adopting the skills and mindset that any journalist is taught at college and hones during their career: independence, objectivity, clarity, speed, thrift of language, etc. It also means filtering corporate or brand content through the "five Ws" (who, what, when, where, why) that frame the qualitative judgments made in any newsroom."
