Billboards are not as dull as they look
Outdoor (or what adepts call “out of home”) advertising “is one of the few
traditional media channels forecast to grow over the next few years,” says
Anastasia Kourovskaia of Millward Brown Optimor, a consultancy. America’s $6.5
billion market grew by more than 4% last year and is expected to top that rate
in 2013. Global spending is rising faster. People may fast-forward through
television ads and dispense with newspapers, but they still drive and take the
train, where outdoor messengers can get to them.
