Advertising watchdog slams email promotion for claiming cream could give users 'body to die for'
The ASA has been cracking down on health and beauty claims in UK ad campaigns.
In October the watchdog banned a Christian Dior campaign featuring Black Swan actor Natalie Portman for airbrushing.
Earlier last year an ad for L'Oreal's anti-wrinkle cream featuring Oscar winner Rachel Weisz was banned.
In 2011, L'Oreal ads featuring Julia Roberts, for Lancôme foundation product Teint Miracle, and Christy Turlington, for Maybelline foundation The Eraser, were found to have been digitally enhanced.
As far back as 2007 L'Oreal's campaign featuring Penelope Cruz fell foul of the ad watchdog for the use of misleading false eyelashes.
