The increasing interest among consumers in sharing information about Super Bowl ads in social media is encouraging sponsors to describe their Super Bowl plans earlier.
Marketers that have announced Super Bowl sponsorships in the last month include Mars, for M&M’s; the Paramount Farms unit of Roll Global, for Wonderful pistachios; Skechers; Toyota Motor Sales USA, for its Toyota brand; and Unilever, for Axe personal-care products.
Marketers that had previously disclosed Super Bowl participation include Anheuser-Busch; Cars.com; the Coca-Cola Company; Ford Motor, for Lincoln; Gildan apparel, sold by Gildan Activewear; GoDaddy; two brands owned by the Hyundai Group of South Korea, Hyundai and Kia; Mercedes-Benz; Oreo, sold by Mondelez International; PepsiCo, for brands like Doritos, Pepsi-Cola and Pepsi Next; Realogy, for Century 21; Samsung; Soda-Stream International; and two brands sold by Volkswagen of America, Audi and Volkswagen.
