The sector is embracing the use of digital products to enhance the customer experience, says Dharmendra Patel
Consumers are more tech-savvy than ever and stores need to reflect this by offering a digitally enhanced experience. Burberry, Victoria's Secret and Ray-Ban all have one thing in common – they have made great efforts to ensure their customer is impacted by their shopping experience.
Luxury retailers are certainly leading the way with in-store technology, but we will begin to see more retailers applying digital methods to their stores to improve the customer shopping experience and enhance their brand image.
